Solis: Women Rule Social Networking
This post by Brian Solis covers some recent stats from Nielsen on social network usage broken down by gender. The quick summary: females outnumber males on every major network.
Interestingly, Generation X women, not Generation Y or millennials, make up the largest share of women accessing social networks from mobile devices.
Does this mean there is less of a generation “gap” between tweens and teens and their teachers, mothers, aunts and big sisters than media hype about the “net generation” would suggest?
Or is this just a result of the fact that women in the 35-54 bracket are more likely than younger women to have moved up to jobs that allow them to pay the extra $30 a month for all-you-can eat mobile web access?
(For a network-by-network breakdown of the gender gap, see Solis’ full article here.)
